The development of our international channel strategy has taken another significant step with a shipment of NED Australian Whisky and Grainshaker Hand Made Australian Vodka secured in advance of the finalisation of a partnership with a key ecommerce channel in the Asian region.

This follows an engagement with locally-based Chinese buyers that resulted in TSI’s first international shipment of NED and Grainshaker earlier this year. This relationship includes hosting monthly seeding and activation tasting events, the establishment of a presence on Chinese social media platforms, and participation at trade shows in China.

Last month NED and Grainshaker were presented at the SIAL China 2021 in Shanghai, Asia’s largest food and beverage innovation exhibition. This show sets the benchmark for overseas companies stepping into Asia and China as well as providing valuable market insights, trends and innovations of the regional food industry.
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